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Interparfums to Develop Virgil Abloh’s ‘Off-White’ Brand in Fragrance & Beauty

The existing license expired on December 31, 2025, when Interparfums began commercial use of the fragrance brands.

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By: Jamie Matusow

Editor-in-Chief

Interparfums, Inc. recently announced that its 72% owned French subsidiary, Interparfums SA, has obtained all Off-White brand names and registered trademarks for Class 3 fragrance and cosmetic products.

The existing license expired on December 31, 2025, when Interparfums began commercial use of the fragrance brands.

The two companies said they “will build a long-term relationship to work in unison on strategies, category launches, and market initiatives.”

Founded in 2012, by the late designer Virgil Abloh, Off-White is known for its high-end streetwear influences and bold approach to youth luxury. When Abloh founded Off-White, he “sought to establish a brand with a universal design language that was artistic, disruptive, and a reflection of concepts explored in the realm of youth culture.”

Jean Madar, Chairman & Chief Executive Officer of Interparfums, noted, “This brand will help us explore new openings for fragrances in the luxury sector.” 

Here’s more about the news with additional insights from Madar. 

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